iOS 9 is getting close to ready (we’re on Beta 5 as I write this) so now seems like a good time to think about what Apple is really doing with their changes to how apps connect & interact.

Apple has given notice that apps will not remain silos for long and this is the first wave of changes in that direction. Now they need to educate their userbase who have been taught that ‘silos provide safety’ a new mantra. That mantra is one that promises a controlled and safe way to move between apps on the device and importantly, always know where you are, and have the ability to navigate away.

Read more at Building Button